Rion Aesthetics builds a scalable B2B infrastructure with Velocity Commerce
Streamlined B2B workflows built for scale | Empowered sales team and reduced manual processes around customer orders | Centralized reporting and analytics |
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Rion Aesthetics is one of the fastest-growing players in the skincare market, operating in a highly specialized category with patented, platelet-derived technology. With a strong sales force and aggressive growth goals, the business quickly gained traction – reaching thousands of customers and scaling revenue rapidly.
Challenge:
As Rion’s B2B business expanded, operational complexity increased quickly.
The company initially relied on a single e-commerce platform to support both B2B and DTC operations. While effective for DTC transactions, the system lacked the structure and controls needed to support a growing B2B sales organization.
Sales reps and operations were manually entering orders in the backend of the company’s e-commerce store. As order volume increased, the process became increasingly difficult to manage. Reporting also became fragmented, with information spread across multiple systems and workflows requiring significant manual coordination.
At the same time, the business was preparing for continued expansion into new territories and business lines.
Rion needed a solution that could properly separate B2B and DTC workflows, improve security, centralize reporting, and scale alongside the business.
Solution:
After evaluating multiple options, Rion selected Velocity Commerce because it was purpose-built for the way their business operated.
Velocity Commerce gave Rion the ability to structure customer data more effectively, restrict rep visibility by territory, and create a more controlled B2B ordering experience. Sales reps could also onboard customers and place orders directly from their mobile devices while in the field.
The platform also introduced a more secure and scalable approach to managing customer payment information and operational workflows, making the ordering experience faster and easier for both reps and customers.
Because Velocity Commerce integrated cleanly into Rion’s broader reporting infrastructure, the company was also able to centralize analytics and improve visibility across the business.
Strategy:
With Velocity Commerce in place, Rion streamlined several key operational workflows, including:
Rep-specific account access: Restricting visibility by territory and improving customer data security
Centralized reporting: Consolidating operational and ordering data into a single reporting system while still sending data to their analytics tool.
Structured B2B workflows: Separating B2B and DTC operations to improve scalability and operational focus
Improved payment management: Creating a more secure and logical process for handling customer payment methods, making ordering for the customer and sales rep a much simpler process
Implementation was highly collaborative, with ongoing support and communication helping ensure a smooth transition across teams.
Overall, Velocity Commerce gave Rion a centralized, scalable infrastructure capable of supporting continued growth while improving visibility, operational efficiency, and control across the organization.
Velocity Commerce is designed for the way B2B teams actually work.