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Taming B2B Chaos: How Velocity Connects Reps, Orders, and Commissions
Taming B2B Chaos: How Velocity Connects Reps, Orders, and Commissions
Sometimes, to think big, you need to work small. If you’re trying to use major B2B platforms out of the box without choosing the right integrations, you’re going to struggle unifying orders. And that’s a problem, because the market demands speed at all points of the sales process. If your sales reps are still juggling email threads, half-updated spreadsheets, and innumerable back-office entries, that slowdown becomes deadly. At some point, you’ve got to move beyond just keying it into the backend later; you need to cut through the chaos and find a tool that bridges the gap for you.
The Hidden Cost of “We’ll Enter It Later”
For many teams, B2B orders arrive from everywhere, and they have to show up cleanly in your sales platform, no matter where they come from. When that doesn’t happen, pain shows up fast. But your B2B platform was never meant to do it all. BigCommerce and Shopify are strong foundations with amazing core B2B capabilities. But the challenge comes from everything surrounding that core. Most B2B teams need:
High-level views of all orders, no matter where they originated
Consistent territory assignment and management
Streamlined order placement that keeps your reps from living in the store admin
A singular point of truth for commissions across complicated hierarchies
Native features can help you get started, but as your enterprise scales, you outgrow what’s available out of the box. And it sneaks up on you; you start by duct-taping together custom portals, spreadsheets, and one-off apps one by one, until Frankenstein’s monster is holding your backend together.
Meet Velocity: B2B Order Management That Works With Your Store
Velocity is designed to sit alongside Shopify or BigCommerce, not replace them. It pulls every order source into one B2B layer, then feeds clean, structured data back into your existing e-commerce platform. E-commerce stays where it belongs, and your reps stay out of the backend. Instead, Velocity gives them a dedicated portal that works on phones, tablets, and laptops. Reps can onboard new customers and place orders in minutes, with everything fully linked to your Shopify or BigCommerce environment. Robust permissions settings let you control exactly what information and options are visible, keeping your team focused and reducing the risk of administrative misclick surprises.
Territory-based teams are easy to manage in Velocity; it supports up to six levels of hierarchy and automatically routes every order to the right group of reps. If you don’t use strict territories, you can assign ownership at the customer level instead, or combine both models. On top of that, Velocity calculates commissions automatically for individual reps or groups, again up to six layers deep. Reps see their commissions directly in the portal, while admins get a complete view in the Velocity block inside Shopify. That transparency directly translates into less time spent doing math at the end of the month.
Bring Your B2B Sales Into Focus
If your team is still taking B2B orders in the backend of your store, over the phone, and in scattered spreadsheets, you’re leaving clarity on the table. Shopify and BigCommerce give you the big ecommerce foundation you need. Velocity brings the pinpoint precision that your sales teams, customer service, and ecommerce operations need for one coherent B2B flow.
Ready to see how this looks with your own data and sales structure? Let’s talk about a Velocity demo and see for yourself how it gives your B2B team the tools they’ve been missing.