The Velocity Team

The Velocity Team

The Velocity blog shares practical guidance on B2B order management, field sales, commissions, and equipment financing. Every article draws on the team's experience working with manufacturers, distributors, and sales teams that use Velocity Commerce and Velocity Lending.

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Marketing, sales, technology, and customer success leaders behind the platform.
76,500+ Orders processed
~1,000 Active users
$100M Capital deployed in 2025
Our Team

Meet the team

The people who shape Velocity's products, customer experience, and editorial standards.

Adam Walsh, Chief Technology Officer

Adam Walsh

Chief Technology Officer

Adam leads engineering and serves as the technical architect behind the Velocity platform. He has been instrumental in the development and growth of Velocity since its inception, with experience spanning software development, engineering leadership, platform architecture, and integrations across Velocity Commerce and Velocity Lending.

Software architecture Platform engineering Integrations

Education: B.S., Business Administration, North Carolina State University; M.S., Computer Science, University of Illinois Urbana-Champaign

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Emily Zodtner, Senior Vice President, Marketing

Emily Zodtner

Senior Vice President, Marketing

Emily leads marketing for Velocity Commerce and Velocity Lending. She brings more than 20 years of commercial leadership experience spanning marketing strategy, product management, and business development, with senior roles across healthcare, technology, and manufacturing organizations including JELD-WEN, Danaher, Lumexa Imaging and GE Healthcare.

Marketing strategy Product marketing Business development

Education: B.S., Virginia Tech; MBA, Wake Forest University

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Sean Shapiro, Chief Commercial Officer

Sean Shapiro

Chief Commercial Officer

Sean leads growth and expansion for Velocity Lending and brings more than 20 years of experience in capital equipment sales. His background spans equipment financing, sales leadership, and commercial growth, giving him firsthand insight into how sales teams navigate complex equipment purchases and financing conversations.

Capital equipment sales Equipment financing Sales leadership

Education: B.S., Business/Corporate Communications, University of Arizona

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John Donovan, Senior Vice President, Technology Services

John Donovan

Senior Vice President, Technology Services

John leads growth and expansion for Velocity Commerce, working with customers as they implement and use Velocity across their sales and operations teams. He brings nearly 30 years of experience in enterprise technology and strategic client leadership, including more than two decades at GE Healthcare working with complex enterprise customers.

Technology services Enterprise implementation Strategic client relationships

Education: B.S., Bio Engineering, Clemson University

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Craig White, Director of Engineering

Craig White

Director of Engineering

Craig leads the software engineering team and is responsible for developing Velocity Lending. With a focus on people, processes, and engineering standards, his experience spans software development and engineering leadership. Craig builds high-performing teams, develops engineers and technical leaders, and establishes the processes teams use to plan and deliver software.

Engineering team development Software architecture Technical product leadership

Education: B.S., Computer Science, University of North Carolina at Charlotte

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Dillon Hartley, Principal Software Engineer

Dillon Hartley

Principal Software Engineer

Dillon leads development of Velocity Commerce's Shopify app. He sets technical direction and engineering standards while leading teams responsible for building and evolving the platform. His background spans full-stack development, platform engineering, and technical leadership across B2B software.

Platform engineering Software development B2B software

Education: B.S., Computer Science, University of North Carolina at Charlotte

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Ryan Thomson, Lead Software Engineer

Ryan Thomson

Lead Software Engineer

Ryan leads the development of Velocity Commerce's standalone platform instance, supporting businesses using BigCommerce, Wix, WooCommerce, and other platforms. He leads an agile development team focused on building and delivering reliable B2B software that scales with businesses.

Platform engineering B2B software development Team development

Education: B.S., Computer Science, University of North Carolina at Charlotte

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Abbey Cook, Digital Marketing Manager

Abbey Cook

Digital Marketing Manager

Abbey manages digital marketing for Velocity Commerce and Velocity Lending, including website content and the editorial review of articles published on the Velocity blog. She works across both product lines to translate complex product and industry topics into clear, accurate content for B2B sales, operations, and finance teams.

Digital marketing Content strategy Brand strategy

Education: B.S., Finance, Wofford College

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The Process

How we create our content

Each article follows the same editorial process before and after it's published.

1

Research

Topics are shaped by search data, customer research, and the questions B2B sales, operations, and finance teams ask most often.

2

Write

Articles are written with our content partners and grounded in how Velocity Commerce and Velocity Lending work in practice.

3

Review

The Velocity marketing team reviews content for product accuracy, clarity, and consistency before publication.

4

Update

Published articles are revisited as our products, industry practices, and customer needs evolve.

Latest articles

Guides and best practices from the Velocity blog.

Vendor Financing: How Manufacturers Offer Equipment Financing Without Becoming the Lender

Vendor Financing: How Manufacturers Offer Equipment Financing Without Becoming the Lender

Point of Sale Financing: How Approvals Happen Before the Rep Leaves the Room

Point of Sale Financing: How Approvals Happen Before the Rep Leaves the Room

How to Offer Financing to Customers: A Playbook for Equipment and Device Sellers

How to Offer Financing to Customers: A Playbook for Equipment and Device Sellers

See Velocity in action

Find the right solution for your B2B ordering or financing workflows.

Book a demo